Privacy policy
FLORA-BAMA STORE PRIVACY POLICY
Effective Date: June 25, 2026
1. Overview
Flora-Bama Store ('Flora-Bama', 'we', 'our', or 'us') respects your privacy. This Privacy Policy explains
how we collect, use, disclose, retain, and protect personal information when you visit
florabamastore.com, create a customer account, purchase merchandise, subscribe to communications,
interact with advertising, participate in promotions, or otherwise communicate with us.
This policy is intended for ecommerce customers, website visitors, newsletter subscribers, promotion
participants, and other individuals who interact with the Flora-Bama Store.
2. Personal Information We Collect
We collect personal information that you provide directly, information collected automatically through
our website and technology partners, and information we receive from service providers that support
our store.
2.1 Information You Provide
• Contact details such as name, billing address, shipping address, email address, and telephone
number.
• Order details such as products purchased, sizes, colors, quantities, gift messages, delivery
preferences, returns, exchanges, and customer service history.
• Customer account information such as login credentials, saved addresses, account preferences,
and order history.
• Marketing information such as email subscription status, SMS opt-in status, promotion participation,
preferences, and engagement with campaigns.
• User-generated content such as product reviews, photos, videos, comments, testimonials, social
media posts, and permissions you provide to use that content.
• Communications you send to us, including inquiries, complaints, feedback, survey responses, and
support requests.
2.2 Information Collected Automatically
• Device and browser information, including IP address, browser type, device type, operating system,
unique identifiers, and approximate location derived from IP address.
• Website activity, including pages viewed, products viewed, search terms, cart activity, checkout
activity, referring URLs, session duration, clickstream data, and error logs.
• Cookie and pixel information from Shopify, analytics providers, tag management tools, and similar
technologies.
2.3 Payment Information
Payment card information and certain payment credentials are processed by Shopify-supported
payment processors and other payment providers. Flora-Bama does not intentionally store full payment
card numbers on its own servers. We may receive limited payment details such as payment status,
payment method type, billing information, transaction identifiers, fraud-screening signals, and
chargeback-related information.
3. How We Use Personal Information
• Process, confirm, fulfill, and ship orders.
• Provide customer service, returns, exchanges, refunds, and account support.
• Manage customer accounts and order history.
• Send transactional communications such as order confirmations, shipping notices, return
confirmations, and service messages.
• Send marketing communications when permitted, including limited-edition merchandise drops, new
arrivals, promotions, events, and brand updates.
• Personalize the shopping experience and recommend relevant products.
• Measure website performance, product interest, conversion activity, advertising effectiveness, and
campaign attribution.
• Detect, investigate, and prevent fraud, chargebacks, security incidents, unauthorized transactions,
and violations of our policies.
• Comply with legal, tax, accounting, regulatory, and law enforcement obligations.
• Protect our rights, brand, intellectual property, customers, employees, and business operations.
4. Shopify Platform Disclosure
Our store is hosted on Shopify. Shopify provides the ecommerce platform that allows us to display
products, operate checkout, process orders, support payments, manage customer accounts, and
operate related ecommerce functions. Shopify may process personal information as a service provider
or processor to Flora-Bama and may also process certain information as described in Shopify's
applicable privacy documentation and settings.
5. Cookies, Pixels, Tags, and Similar Technologies
We use cookies, pixels, tags, scripts, SDKs, local storage, and similar technologies to operate the
website, remember your cart, maintain checkout functionality, improve performance, measure analytics,
and support advertising. Some technologies are essential; others support analytics, personalization, or
advertising.
5.1 Types of Cookies We May Use
Cookie Type Purpose Examples
Essential cookies Required for core website functions
such as cart, checkout, security, fraud
prevention, and account login.
Shopify checkout, session cookies,
security tools
Analytics cookies Help us understand traffic, product
interest, conversions, and website
performance.
Google Analytics 4, Shopify analytics
Advertising cookies Help measure ads, build audiences,
limit frequency, and support
remarketing.
Meta Pixel, Google Ads tags,
advertising pixels
Preference cookies Remember preferences such as
region, consent choices, or website
settings.
Cookie banner preferences, customer
privacy settings
5.2 Google Analytics 4 and Google Tag Manager
We may use Google Analytics 4 to understand how visitors interact with the website, including traffic
sources, page views, events, product views, cart activity, purchases, and campaign performance. We
may use Google Tag Manager to manage website tags and related measurement technologies. These
tools help us evaluate website functionality, merchandising decisions, advertising performance, and
marketing attribution.
5.3 Meta Pixel and Advertising Cookies
We may use Meta Pixel and similar advertising technologies to measure ad performance, create or
refine audiences, understand conversions, and deliver more relevant advertising across Meta platforms
and other advertising networks. These technologies may collect or receive information from our website
and elsewhere on the internet and use that information to provide measurement services and targeted
advertising.
5.4 Managing Cookies and Consent
You may manage cookies through your browser settings and, where available, through our cookie
banner or customer privacy settings. Blocking cookies may affect cart, checkout, account, analytics, or
personalization functionality. Some browsers or devices may offer global privacy controls or similar opt-
out signals. Where legally required and technically feasible, we will honor applicable consent and opt-
out preferences.
6. Email Marketing
If you subscribe to our email marketing, we may send promotional emails about Flora-Bama
merchandise, limited-edition drops, new arrivals, events, special offers, and related brand news. You
may unsubscribe at any time using the unsubscribe link in an email or by contacting us. Even if you
unsubscribe from promotional emails, we may still send transactional or service-related messages
about orders, returns, accounts, or legal updates.
7. SMS Marketing Future-Ready Disclosure
If Flora-Bama offers SMS or text message marketing, participation will be voluntary and subject to the
consent language presented at opt-in. Message frequency may vary. Message and data rates may
apply. You may opt out by following the instructions provided in the SMS program, such as replying
STOP where supported. SMS consent is not required as a condition of purchase.
8. How We Share Personal Information
• Shopify and ecommerce platform providers that host and operate the store.
• Payment processors and fraud-prevention providers that process transactions and protect against
unauthorized activity.
• Shipping carriers, fulfillment partners, warehouse providers, and returns processors.
• Email, SMS, customer service, survey, review, loyalty, and marketing service providers.
• Analytics and advertising partners, including Google, Meta, and other platforms used for
measurement or campaign delivery.
• Professional advisors such as attorneys, accountants, insurers, auditors, and consultants.
• Government authorities, regulators, courts, law enforcement, or other parties when required or
permitted by law.
• Successors or prospective successors in connection with a merger, acquisition, sale, financing,
restructuring, or transfer of business assets.
9. Third-Party Apps and Links
Our Shopify store may use third-party apps for reviews, subscriptions, email, SMS, loyalty, analytics,
shipping, returns, fraud prevention, customer service, or other functions. These providers may collect or
process personal information according to their own terms and privacy practices.
10. Customer Accounts
Customers may be able to create or use a customer account to view order history, manage saved
addresses, support checkout, or receive a more personalized experience. You are responsible for
maintaining the confidentiality of your account credentials and for activity under your account. Contact
us promptly if you believe your account has been compromised.
11. State Privacy Rights
Depending on where you live and whether applicable legal thresholds are met, you may have privacy
rights under state privacy laws, including laws in California, Virginia, Colorado, Connecticut, Utah,
Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee,
Indiana, Kentucky, Maryland, Minnesota, and other states as laws evolve. These rights may include the
right to know, access, correct, delete, obtain a copy of, or opt out of certain uses of personal
information such as targeted advertising, sale, sharing, profiling, or processing of sensitive personal
information.
11.1 California Privacy Notice
For California residents, this section supplements the rest of the Privacy Policy and is intended to
address the California Consumer Privacy Act as amended by the California Privacy Rights Act
(CCPA/CPRA), where applicable. The categories below describe personal information we may collect,
use, disclose, sell, or share in the preceding 12 months depending on how you interact with us.
11.2 Categories of Personal Information
Category Examples Business Purpose
Identifiers Name, address, email, phone number,
IP address, account identifiers.
Orders, shipping, accounts, support,
fraud prevention, marketing.
Customer records information Billing address, shipping address,
payment-related details, purchase
history.
Payment processing, fulfillment, tax,
accounting, returns.
Commercial information Products viewed or purchased, cart
activity, preferences, promotion
participation.
Merchandising, analytics,
personalization, marketing.
Internet or network activity Browsing activity, device data, referral
source, interactions with ads and
website.
Security, analytics, advertising
measurement, site improvement.
Geolocation data Approximate location derived from IP
address or shipping address region.
Fraud prevention, tax, shipping,
analytics, localization.
Audio, visual, or similar information Customer service recordings if used,
photos or videos submitted by
customers.
Support, user-generated content,
marketing with permission.
Inferences Preferences, product interests, likely
audience segments.
Personalization, marketing, analytics.
Sensitive personal information Limited account login credentials or
payment-related information handled
through secure providers.
Account access, payment security,
fraud prevention.
11.3 Sale or Sharing of Personal Information
We do not sell personal information for money. However, certain advertising or analytics activities may
be considered a 'sale,' 'sharing,' or targeted advertising under some privacy laws because data may be
disclosed to advertising partners for cross-context behavioral advertising or measurement. You may
have the right to opt out of such activity where applicable.
11.4 Exercising Privacy Rights
To submit a privacy request, contact us using the information at the end of this policy. We may need to
verify your identity before fulfilling a request. Authorized agents may submit requests where permitted
by law, subject to verification. We will not discriminate against you for exercising legally available
privacy rights.
12. International Visitors
Flora-Bama Store is operated from the United States and is primarily intended for customers located in
the United States. If you access the website from outside the United States, your information may be
transferred to, stored in, or processed in the United States, where privacy laws may differ from those in
your jurisdiction. International visitors should review this policy before using the website or submitting
personal information.
13. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in
this policy, including order fulfillment, customer support, accounting, tax, legal compliance, fraud
prevention, dispute resolution, warranty or returns administration, and legitimate business operations.
Retention periods vary depending on the type of information and the reason it is processed.
14. Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect
personal information. These safeguards may include secure payment processing, access controls,
fraud screening, platform security features, and limited access to customer data. No method of
transmission or storage is completely secure, and we cannot guarantee absolute security.
15. Children’s Privacy
The website is not directed to children under 13, and we do not knowingly collect personal information
from children under 13. If we learn that we have collected personal information from a child under 13
without appropriate consent, we will take reasonable steps to delete it.
16. Do Not Track and Global Privacy Controls
Some browsers offer Do Not Track or global privacy control signals. Our response to such signals may
depend on applicable law and the functionality available through our ecommerce platform, consent
tools, and advertising providers. Where legally required and technically feasible, we will honor
applicable opt-out preference signals.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates are effective when posted unless a later
effective date is stated. The Effective Date at the top of the policy indicates when it was last updated.
18. Contact Information
Flora-Bama Store
17401 Perdido Beach Blvd.
Pensacola, FL 32507
Phone: (251) 980-5118
Privacy requests and questions may be submitted through the Contact
